Experience:​

 I don’t think it was a surprise to anyone that the media industry was where I started my career. 

My first job was at Haymarket Media Group in London, selling classified ads for a newspaper called Motorsport News. It was my first taste of working in the media industry; quick paced, sink or swim type of role due to my limited knowledge of Rally car racing, but I had a phone and liked to chat so I worked my way up the ranks. 

One of the highlights of my career was working as the Commercial Manager for London2012, selling sponsorship of the official media channels to all the official partners of the Olympic games. Other key roles include Business Development Director at global AdTech company Amobee selling social and programmatic solutions using their intelligence platform, and most recently as Branded Content Director at AutoTrader.ca building and running a new Branded Content division for them that won multiple global awards in the content space with major car manufacturers.

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Expertise: 

Sales professional specializing in sales management, relationship building, revenue generation & content marketing.

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My key skills include:

• Sales Management

• Sales Strategy

• Branded Content

• Social Media

• Building and driving revenue growth

• Creating and selling new revenue initiatives

• Developing and growing teams and individuals to get them to maximize their skillsets and potential

 

Industry recognition: 

Winner of Best Branded Content Campaign in 2021 Festival of Media Awards

Winner of Best Use of Data in 2021 Festival of Media Awards

Winner of Best Branded Content Campaign in 2021 Canadian Marketing Awards

Winner of Best Use of Data in 2021 Canadian Marketing Awards

Winner of Commercial Team of the Year for London2012 Games

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Get to know me better:

As relative newcomers, my family and I try to spend as much time exploring the great Canadian outdoors as possible. This might be going for a walk, going to the beach, checking out a waterfall, exploring downtown Toronto or going and seeing the other major cities this country has to offer (Vancouver is our favorite, Quebec City comes a close second).   Moving to Canada has given me a much better work/life balance and I am grateful for the opportunity to spend more time with my children and watch them grow up.

Two years ago I started playing golf again - I enjoy the challenge of playing and it's a great opportunity to spend time with friends.  Although the standard isn’t exactly PGA level, it's enjoyable and not taken too seriously. My main goal is to try and shoot under 100 (I still have a long way to go). 

And last but not least, I have an unhealthy obsession with Nottingham Forest FC - a team I  have supported since 1988. In all honesty they have brought me nothing but heartache and misery over the years, but we just got promoted back into the Premier League after 23 years where we will now play alongside the likes of Manchester United and Liverpool FC,so I’m hopeful that great things are around the corner for us.